D defs.my
Entry 2 senses Webster, 1913

Endear

/ĕn-dēr'/ · En·dear · IPA /ɪnˈdɪɚ/
01 v. t. To make dear or beloved.
imp. & p. p. Endeared; p. pr. & vb. n. Endearing
  1. 1.
    To make dear or beloved.
  2. 2.
    To raise the price or cost of; to make costly or expensive.[R.]