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Entry 2 senses Webster, 1913

personalized

· IPA /pˈɜrsənəlˌaɪzd/
01 adj. Made for or directed or adjusted to a particular individual; modified for a particular person; as, personalized luggage; personalized advice.
  1. 1.
    Made for or directed or adjusted to a particular individual; modified for a particular person; as, personalized luggage; personalized advice.
  2. 2.
    Pointedly referring to or concerning a person's individual personality or intimate affairs, especially offensively; as, personalized criticism.
Syn. individualized. — Syn. -- pointed.